We are
BLINKER JÖRG

father and son

At home in Saarland

Our small lure workshop is located in the small Saarland near the border with France. We are a small two-man company and we are passionate and enthusiastic anglers and manufacturers of artificial lures.

Handcraft in Perfection

Every lure, every vertical system and every spinner is handcrafted by us with the greatest possible care!

We invest a lot of time and passion into the production and development of our products

Experienced and customer-oriented

We don't just sell a product, we pass on a piece of experience. Years of practice and a lot of heart and soul go into every handmade bait. It's not just a lure, it's a way of life.

If you are not satisfied with a product, we are not satisfied either!

Jörg WILLEMS

I built my first own lure over 35 years ago and over the years I have been able to perfect the bait and the tactics. I constantly have new ideas in mind and try to implement them. My decades of experience and my craftsmanship are reflected in each and every one of our products.

The first blinker

Mike WILLEMS

Even as a child, I spent many hours with my father by the water. I was able to catch my first catfish very early on and since then I've been hooked and haven't let go. I take care of our entire online presence, such as the shop, social media and producing our videos.

YouTube channel

New Day, New Chance

Every day you have the chance to catch the fish of your life

Giving up is not an option

And our baits will help you with that.